{"product_id":"guide-to-your-first-market","title":"eBook - A guide to your first market","description":"\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 []\"\u003eYour first market can feel equal parts exciting and terrifying.\u003c\/p\u003e\n\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"\u003eYou spend weeks preparing, planning all of your products, buying every piece of equipment you can think of, organising signage, and trying to make everything look professional.\u003c\/p\u003e\n\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"\u003eThen somewhere in the middle of all that excitement, the doubt starts creeping in.\u003c\/p\u003e\n\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"\u003e\u003cem\u003eWhat if nobody buys?\u003c\/em\u003e\u003cbr data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"hardBreak\" data-prosemirror-node-inline=\"true\"\u003e\u003cem\u003eWhat if I don’t make my money back?\u003c\/em\u003e\u003cbr data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"hardBreak\" data-prosemirror-node-inline=\"true\"\u003e\u003cem\u003eWhat if I’ve forgotten something important?\u003c\/em\u003e\u003cbr data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"hardBreak\" data-prosemirror-node-inline=\"true\"\u003e\u003cem\u003eWhat if everyone else looks more professional than me?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"\u003eWe know that feeling because we’ve been there ourselves.\u003c\/p\u003e\n\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"\u003eBefore our first market, we had absolutely no idea what we were doing. We overpacked some things, forgot others, stressed about every tiny detail and put a huge amount of pressure on ourselves to make it “worth it”.\u003c\/p\u003e\n\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"\u003eWhat we eventually realised is that markets are not just about making sales.\u003cbr data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"hardBreak\" data-prosemirror-node-inline=\"true\"\u003eThey are about learning, building confidence, meeting your customers. As you continue to grow you improve your setup, understand your products better, and slowly turning your little idea into something real.\u003c\/p\u003e\n\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"\u003eThis guide was created for the small business owner, home baker or creative who wants to start markets but feels overwhelmed by where to even begin.\u003c\/p\u003e\n\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"\u003eInside, we walk through the real things we wish somebody had told us before our first market, from setup and preparation through to pricing, stock planning, surviving the day itself and avoiding common mistakes that can make markets feel far more stressful than they need to be.\u003c\/p\u003e\n\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"\u003eThis is written from years of real experience doing markets while building Sweet as El around full time work, family life and all the chaos that comes with running a small business.\u003c\/p\u003e\n\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"\u003eIf you’ve been waiting for a sign to finally book your first market, this might just be it.\u003c\/p\u003e","brand":"Sweet As El","offers":[{"title":"Default Title","offer_id":46831628779708,"sku":null,"price":24.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0532\/6759\/5452\/files\/MarketGuideCover.png?v=1779076823","url":"https:\/\/www.sweetasel.com.au\/products\/guide-to-your-first-market","provider":"Sweet As El","version":"1.0","type":"link"}