{"title":"eBook","description":"","products":[{"product_id":"guide-to-click-and-collect","title":"eBook - A Guide to Click \u0026 Collect","description":"\u003cp data-pm-slice=\"1 1 []\" data-prosemirror-node-block=\"true\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-content-type=\"node\"\u003eAt the beginning, click \u0026amp; collect feels simple.\u003c\/p\u003e\n\u003cp data-prosemirror-node-block=\"true\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-content-type=\"node\"\u003eSomeone places an order, you make it for them, then they pick it up.\u003c\/p\u003e\n\u003cp data-prosemirror-node-block=\"true\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-content-type=\"node\"\u003eEasy… in theory.\u003c\/p\u003e\n\u003cp data-prosemirror-node-block=\"true\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-content-type=\"node\"\u003eBut once your business starts getting busier, things can become chaotic very quickly without proper systems in place.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: left;\" data-prosemirror-node-block=\"true\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-content-type=\"node\"\u003eMessages everywhere.\u003c\/li\u003e\n\u003cli data-prosemirror-node-block=\"true\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-content-type=\"node\"\u003ePeople arriving early.\u003c\/li\u003e\n\u003cli data-prosemirror-node-block=\"true\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-content-type=\"node\"\u003eLate pickups.\u003c\/li\u003e\n\u003cli data-prosemirror-node-block=\"true\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-content-type=\"node\"\u003eOrders getting mixed up.\u003c\/li\u003e\n\u003cli data-prosemirror-node-block=\"true\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-content-type=\"node\"\u003eCustomers forgetting collection times.\u003c\/li\u003e\n\u003cli data-prosemirror-node-block=\"true\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-content-type=\"node\"\u003eTrying to manage family life while also coordinating pickups from your home.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-prosemirror-node-block=\"true\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-content-type=\"node\"\u003eWe know this because we built our own click \u0026amp; collect system while juggling full time work, growing Sweet as El and raising a young family. It certainly wasn't smooth for us in the beginning, and we felt a lot of the issues the we listed above. \u003c\/p\u003e\n\u003cp data-prosemirror-node-block=\"true\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-content-type=\"node\"\u003eThis guide was created for small food businesses and home bakers who want their business to feel more organised, more professional and less stressful behind the scenes.\u003c\/p\u003e\n\u003cp data-prosemirror-node-block=\"true\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-content-type=\"node\"\u003eInside, we share the systems, processes and small changes that helped us turn click \u0026amp; collect from something reactive and overwhelming into a smoother experience for both us and our customers.\u003c\/p\u003e\n\u003cp data-prosemirror-node-block=\"true\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-content-type=\"node\"\u003eNot just from a business perspective, but from a life perspective too. Because when your business operates from your home, boundaries matter.\u003c\/p\u003e\n\u003cp data-prosemirror-node-block=\"true\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-content-type=\"node\"\u003eWe don't pretend that we have the 'perfect business' with all the answers. But what we do have is experience in what it feels like trying to grow something while also protecting your time, your family and your sanity.\u003c\/p\u003e\n\u003cp data-prosemirror-node-block=\"true\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-content-type=\"node\"\u003eIf your current pickup system feels messy, overwhelming or difficult to manage as you grow, this guide will help you create something far more sustainable long term.\u003c\/p\u003e","brand":"Sweet As El","offers":[{"title":"Default Title","offer_id":46831619801276,"sku":null,"price":19.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0532\/6759\/5452\/files\/Click_CollectGuideCover.png?v=1779076872"},{"product_id":"ai-for-small-business","title":"eBook - AI for Small Business","description":"\u003cp data-pm-slice=\"1 1 []\" data-prosemirror-node-block=\"true\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-content-type=\"node\"\u003eRunning a small business can feel like you’re constantly trying to keep up.\u003c\/p\u003e\n\u003cp data-prosemirror-node-block=\"true\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-content-type=\"node\"\u003eReplying to customers, writing captions, planning content, answering emails, organising orders, writing procedures, constantly brainstorming. It can all feel overwhelming when you got into this because you love to bake, or cook, or make your products.\u003c\/p\u003e\n\u003cp data-prosemirror-node-block=\"true\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-content-type=\"node\"\u003eFor a long time, we thought that level of overwhelm was just part of running a business.\u003c\/p\u003e\n\u003cp data-prosemirror-node-block=\"true\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-content-type=\"node\"\u003eThen we started using AI in simple, practical ways inside Sweet as El and realised it could actually help reduce a huge amount of the mental load that small business owners carry every day.\u003c\/p\u003e\n\u003cp data-prosemirror-node-block=\"true\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-content-type=\"node\"\u003eNot by replacing the human side of business (because that's so important), but by helping us work more efficiently. This guide was created for small business owners who are curious about AI but feel overwhelmed by where to even start.\u003c\/p\u003e\n\u003cp data-prosemirror-node-block=\"true\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-content-type=\"node\"\u003eMaybe you’ve seen people talking about ChatGPT online and thought:\u003cbr data-prosemirror-node-inline=\"true\" data-prosemirror-node-name=\"hardBreak\" data-prosemirror-content-type=\"node\"\u003e\u003cem\u003e“That sounds great… but I have no idea how to actually use it in my business.”\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-prosemirror-node-block=\"true\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-content-type=\"node\"\u003eThat’s exactly why we created this. Inside, we share ways to start using AI to save time, reduce repetitive tasks and make running your business feel less overwhelming without needing to be “techy” or completely change the way you work.\u003c\/p\u003e\n\u003cp data-prosemirror-node-block=\"true\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-content-type=\"node\"\u003eEverything inside is written from the perspective of real business owners using these tools while juggling customers, orders, family life and the everyday chaos of running a small business.\u003c\/p\u003e\n\u003cp data-prosemirror-node-block=\"true\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-content-type=\"node\"\u003eBecause small business owners already wear enough hats as it is.\u003c\/p\u003e","brand":"Sweet As El","offers":[{"title":"Default Title","offer_id":46831627272380,"sku":null,"price":29.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0532\/6759\/5452\/files\/AIinSmallBusinessCover.png?v=1779076847"},{"product_id":"guide-to-your-first-market","title":"eBook - A guide to your first market","description":"\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 []\"\u003eYour first market can feel equal parts exciting and terrifying.\u003c\/p\u003e\n\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"\u003eYou spend weeks preparing, planning all of your products, buying every piece of equipment you can think of, organising signage, and trying to make everything look professional.\u003c\/p\u003e\n\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"\u003eThen somewhere in the middle of all that excitement, the doubt starts creeping in.\u003c\/p\u003e\n\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"\u003e\u003cem\u003eWhat if nobody buys?\u003c\/em\u003e\u003cbr data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"hardBreak\" data-prosemirror-node-inline=\"true\"\u003e\u003cem\u003eWhat if I don’t make my money back?\u003c\/em\u003e\u003cbr data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"hardBreak\" data-prosemirror-node-inline=\"true\"\u003e\u003cem\u003eWhat if I’ve forgotten something important?\u003c\/em\u003e\u003cbr data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"hardBreak\" data-prosemirror-node-inline=\"true\"\u003e\u003cem\u003eWhat if everyone else looks more professional than me?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"\u003eWe know that feeling because we’ve been there ourselves.\u003c\/p\u003e\n\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"\u003eBefore our first market, we had absolutely no idea what we were doing. We overpacked some things, forgot others, stressed about every tiny detail and put a huge amount of pressure on ourselves to make it “worth it”.\u003c\/p\u003e\n\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"\u003eWhat we eventually realised is that markets are not just about making sales.\u003cbr data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"hardBreak\" data-prosemirror-node-inline=\"true\"\u003eThey are about learning, building confidence, meeting your customers. As you continue to grow you improve your setup, understand your products better, and slowly turning your little idea into something real.\u003c\/p\u003e\n\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"\u003eThis guide was created for the small business owner, home baker or creative who wants to start markets but feels overwhelmed by where to even begin.\u003c\/p\u003e\n\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"\u003eInside, we walk through the real things we wish somebody had told us before our first market, from setup and preparation through to pricing, stock planning, surviving the day itself and avoiding common mistakes that can make markets feel far more stressful than they need to be.\u003c\/p\u003e\n\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"\u003eThis is written from years of real experience doing markets while building Sweet as El around full time work, family life and all the chaos that comes with running a small business.\u003c\/p\u003e\n\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"\u003eIf you’ve been waiting for a sign to finally book your first market, this might just be it.\u003c\/p\u003e","brand":"Sweet As El","offers":[{"title":"Default Title","offer_id":46831628779708,"sku":null,"price":24.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0532\/6759\/5452\/files\/MarketGuideCover.png?v=1779076823"},{"product_id":"wholesale-without-the-chaos","title":"eBook - Wholesale without the chaos","description":"\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 []\"\u003eWholesale can feel exciting at the beginning.\u003c\/p\u003e\n\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"\u003eGetting your first café on board feels like a huge milestone. You start imagining regular orders coming in every week, your products on display in cafés around town, and the possibility that your little hobby could actually turn into something bigger.\u003c\/p\u003e\n\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"\u003eBut what most people don’t talk about is how overwhelming wholesale can become if you don’t build proper systems from the beginning.\u003c\/p\u003e\n\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"\u003eThe late night baking or last minute orders. Constantly chasing invoices, but still trying to keep everyone happy. And not to mention burning yourself out saying yes to everything because you’re scared to lose a stockist.\u003c\/p\u003e\n\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"\u003eWe know this because we’ve lived it ourselves while building Sweet as El over the past 5 years.\u003c\/p\u003e\n\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"\u003eThis guide was created for the home baker, small food business owner or market stall holder who either wants to start wholesale or has only just begun and already feels a little unsure about how to make it sustainable long term.\u003c\/p\u003e\n\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"\u003eInside, we share the real lessons, systems, mistakes and boundaries that helped us go from “just figuring it out as we go” to building a wholesale system that actually supports both our business and our family life.\u003c\/p\u003e\n\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"\u003eThis is not a corporate business guide full of unrealistic advice. It’s practical, honest and written by people who understand what it feels like trying to grow a food business while juggling real life at the same time.\u003c\/p\u003e\n\u003cp data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"\u003eIf you’re ready to make your business feel more structured, more sustainable and a little less chaotic, this guide is for you.\u003c\/p\u003e","brand":"Sweet As El","offers":[{"title":"Default Title","offer_id":46831671902396,"sku":null,"price":29.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0532\/6759\/5452\/files\/WholesaleGuideCover.png?v=1779076807"}],"url":"https:\/\/www.sweetasel.com.au\/collections\/ebook.oembed","provider":"Sweet As El","version":"1.0","type":"link"}